Cutting Edge 2009
Business Sessions
Meeting Rooms
Azalea I – A1 Azalea II – A2 Magnolia I – M1 Magnolia II – M2 Magnolia III – M3
Wednesday, August 26
Open to the general public.
1:00 – 4:00 pm
Registration
2:00 – 4:00 pm
Cue the music: How to Market and Monetize your music online, presented by FanCue.comA1
Come join us as we kick off The Cutting Edge conference 2009 with a look at promoting your music online. We will discuss everything from getting a professional website to digital press kits, and of course all the most popular social networking sites. Unless you're living under a rock you know about these tools, so come learn how to use them to grow your fan base and monetize the artist-fan relationship.
Free-Open to the Public
Presenter: Trish Laskey, Fancue/idesign
Thursday, August 27
8:00 – 5:00 pm
Registration
10:00 – 10:45 am
[ROOTS MUSIC PANEL] Recovery Report: Presenting New Orleans Music in Festivals and EventsA1
Recovery happens in many ways. On this panel we will hear from people involved in the local entertainment field discuss how they have managed to produce events in a bad economy and post-Katrina. We will ask those on the front lines of New Orleans recovery to elaborate on where we are and where we are heading.
Speakers:
Gloria Powers, A New Muse, New Orleans, LA
Scott Aiges,(moderator) Jazz and Heritage Foundation
Amy Kirk, French Market Corporation
Adam Shipley, Preservation Hall Jazz Band
Ed White, White Oak Productions
11:00 – 11:45
Doing a 360 Deal With YourselfA1
Your band is a startup and you’re the CEO, charged with assembling the right team and resources to run your business. Primary elements artists need to consider when setting out to run their business with little or no label support.
Speakers:
Adam Shipley, Preservation Hall Jazz Band
Scott Keniley, Esq. Keniley Kumar LLC
Bryan Calhoun, SoundExchange
Scott Bomar, Musician/Music Producer (moderator)
12:00 – 12:40 pm
Featured Speaker: Jody Stephens, founding member of Big Star/Studio Manager of legendary Ardent Studios, MemphisA1
Interviewed by Keith Spera, New Orleans Times-Picayune
12:45- 2:00 pm
Engineering & Producing the Perfect CD: How To Avoid Studio Mistakes & Make a Great RecordA1
Is it about good ears, superior know-how, and better procedures or is it about not making those typical mistakes? Engineers and producers who have seen it all and lived to tell about it will share a few tricks and insights into having a productive and winning experience in the studio.
Speakers:
OVIS, Engineer
Chris Finney, The Music Shed
Scott Bomar, Producer, Film composer, Recording Engineer
Jody Stephens, Ardent Studios – moderator
George Piazza, Virtual Audio
2:15 – 3:30 pm
Getting the Word Out: Publicity, Promotion & PressA1
How to get the word out
. Learn how coverage works, and what press outlets are vital in creating the buzz. Journalists and publicists will discuss how to use publications, TV and the internet to your advantage. Learn how to develop and maintain relations with the world’s leading media sources. Discover the most effective means of breaking artists and maintaining success through the media.
Speakers:
Larry Jones, Soul & Blues Report
Shirley Kennedy, SJK Public Relations
Sue Schrader, Blonde Ambition PR (moderator)
Alex Rawls, Offbeat Magazine
Laura Tennyson,Lura Belle Productions
2:45 – 3:30 pm
[Roots Oral History]Joseph ‘Smokey” Johnson, Fats Domino’s Drummer
Interviewed by Tom Morgan, Author/WWOZM3
3:15 – 4:45 pm
[Breakout Session]
Report Card on Music Education M2
Presenters:
Peter L. Cho, Ph.D., Department Chair of Humanities, Professor of Music, Delgado Community College
Sanford E. Hinderlie, Professor of Music, Loyola University of New Orleans
Steve Masakowski Coca-Cola Endowed Chair of Jazz Studies, University of New Orleans
Danille K Taylor, Dean of Humanities at Dillard
3:45 – 5:00 pm
Songwriters Panel: The Song & the Story Behind ItM3
Discussion on songwriting as a craft and making it as a songwriter.
Speakers:
Tony Moore, Musician/Producer (moderator),
Ralph Murphy, ASCAP
Maggie Warwick, Louisiana Hayride/Louisiana Songwriters Academy
Bud Tower, New Orleans Songfest
William Bell, Wilbe Productions
5:00 – 10:00
Songwriters Day StageM3
6:00 pm
Opening Reception, 3rd Floor Westin Hotel
Sponsored by American Federation of Music (AFM) and
Songwriters Academy of Louisiana
9:00 pm – Until
NewWorks Showcases (local venues)
Friday, August 28
8:00 – 5:00 pm
Registration, 3rd Floor Westin Hotel
10:00 – 10:50 am
Bands, Brands & FansA1
Consumer brands around the world use music as an effective platform for delivering a brand experience. Leading music and brand specialists look at which campaigns actually succeed in putting value back into music, and what lessons the music industry can learn to develop preferable brand partnerships in the future. Speakers:
Steve Knill, GMR/Radiate Group
Joe Killian, Momentum Marketing (moderator)
Bonny Dolan, Comma Music
Mark Samuels, Basin St Records
10:00 – 11:00 pm
[Repeat presentation] Cue the music: How to Market and Monetize your music online, presented by FanCue.comM2
11:00 – 11:40 am
[Roots Oral History] Maggie Warwick, songwriter, Louisiana Hayride, Louisiana Songwriters AcademyM2
Interviewed by Chip Eagle, Dirty Linen/Blues Review
11:00 – 12:00 pm
TPublishing & Licensing Your Music A1
TV, film, ringtones, gaming - licensing is more important than ever. Industry professionals will discuss how to license music properly in order to maximize revenue potential. Learn about licensing and other ways to generate revenue from recorded music. A must-attend panel for every artist. Speakers:
Bonny Dolan, Comma Music
Joei Alvarez, JAG (moderator)
Mike Huppe, Sound Exchange
Kris Munoz , Bug Music
Ralph Murphy, ASCAP
12:00 – 1:15 pm
[Product Demonstration]
Twatt Amplifiers A1
1:30 – 2:45 pm
If the Record Deal is Dead How Are Bands Getting Signed?A1
What record labels are looking for in the new millennium.
Speakers:
Denby Auble, Blue Corn
Kim Buie, Lost Highway Records (moderator)
Gary Pacsoza, Sugar Hill
Logan Rogers, Lightning Rod Records
David Macias, 30 Tigers
2:00 – 3:30
Sound Recording Tax Credits/Rebate 101 M2
3:00-4:00pm
[Part I] Top Producers Discuss the Creative process M3 Speakers:
Chris Goldsmith, Solid Productions (moderator)
Gary Pacsoza,
Sugar Hill/Vanguard Records
Jim Barber, The Red Ceiling
Tony Moore, Musician/Producer
Jimmy Ford, Jimmy Ford Clinic
4:00 – 5:15 pm
[Part II] Artist Listening SessionsM3
Speakers:
Chris Goldsmith, Belly Up
Jimmy Ford, Jimmy Ford Clinic, moderator
Rico Brooks, Block Entertainment
Gary Pacsoza, A&R Sugar Hill / Vanguard Records
John Tovar, TMG Records
5:30 pm
Keynote Interview: David Israelite, President, CEO National
Music Publishers AssociationA2
Interviewed by John Rudolph, CEO of Bug Music
5:00 - 8:00 pm
Friday Happy Hour in the French Market,
900 N. Peters St.
9:00 pm - Until
NewWorks Showcases(local venues)
Saturday, August 29
8:00 – 5:00 pm
Registration
10:00 – 11:30 am
Distributing The Goods. Is Physical Distribution Dead?A1
A discussion of the process of securing distribution. Record distribution isn’t dead or dying, but it does encounter challenges in the download age. How are labels, retailers, and distributors dealing with the consolidation and its effects on sales? How do labels and distributors structure their agreements these days? Can distributors effectively merge physical and digital sales?
Speakers:
David Macias, 30 Tigers – moderator
John Shaw, Select O Hits Music Distribution
Tom Hemesath, Time Life
Denby Auble, Blue Corn Records
Logan Rogers, Lightning Rod
Peter Wells, Tunecore
10:15 – 11:45
[Breakout Session] Educators Forum: Teaching Media Arts with new Technology-M2
Participants:
Dr. Tae Hong Park, Assistant Professor, Head Music Science and Technology Program, Tulane University
John Rankin, Instructor of Guitar and Music Industry Studies, Loyola University of New Orleans
Dr. Paul Linden, Assistant Professor, University of Southern Mississippi University
Dr. Lance J. Arnold, Instructor Mass Communication, Nicholls State University
Lyn Robertson, Delgado
Hamp Overton, at Uno
Liz Dunnebacke, Novac
Paul Werner, Chair Media Arts, New Orleans Center for Creative Arts
Kevin McLin, Mass Communications, Dillard University
Mark Raymond, Instructor of Mass Communications, Dillard University
11:45 – 1:00 pm
On the RadioA1
Evaluating radio as a vehicle for developing artists. How to create a balance between internet, satellite and terrestrial radio formats. Also covering how to get your records on the air and keep them in rotation. Speakers:
Brad Hunt, , WNS Group (moderator)
Mark Samuels, Basin Street Records
1:15 – 2:45 pm
Do I Need a Manager?A1
One of the most critical decisions an indie artist can make is whether or not to hire a manger. This panel will help with the decision-making process by providing detailed information about the artist/management relationship as well as Q&A with managers and other experts. How to get a manager
Speakers:
Jim Barber, The Red Ceiling
Kate Bradley, Outlandos Music
Charles Driebe, Blind Ambition Mgt.( moderator)
Brad Hunt, WNS Group
Rico Brooks, Block Entertainment
1:30 – 2:15
[Roots Panel] A Hill Country Blues InterviewM3
Subjects: Lightin’ Malcolm and Cedric Burnside
Interviewed by
Shelly Ritter, Delta Blues Museum"
2:15 – 3:15
[Roots Panel] Connecting the Roots Between Blues & Soul M3
Speakers:
Shelly Ritter , Delta Blues Museum, (moderator)
Larry Jones, Editor Soul and Blues Report
Chip Eagle, Dirty Linen/Blues Review
Paul Benjamin, owner, North Atlantic Blues Festival
3:00 – 4:15 pm
Stupid Things That Bands Do & Getting GigsA1
Musicians can do the dumbest things when it comes to booking and promoting shows. Venue owners find fault and point out mistakes in caring fashion. Where to play, how often, how to promote the gig and how to engage the audience
Speakers:
Chris Goldsmith, Belly Up - moderator
Tina Terry, Piedmont Booking Agency
Tony Moore, Musician/Producer
Shirley Kennedy, SJK Public Relations
3:15 – 4:15 pm
[Roots Panel] Southern Hip Hop/Rap/r&b, Sound Clash Meet-up: How to be successful in today’s marketplaceM3
Speakers:
John Shaw, Select-O-Hits Music Distribution(moderator)
Rico Brooks, President, Block Entertainment
Truth Universal, Artist, Promoter
Chuck Harrison, One Way Music Group
Ben Brubeker, A&R, Treadstone Music Intelligence
4:30 - 6:00 pm
Listening Session/Artist DemosM3
Speakers:
Tina Terry, Piedmont Booking Agency
Jimmy Ford, Jimmy Ford Clinic, moderator
Paul Diaz, Tree Sound Recording Studio
Shirley Kennedy, SJK Public Relations
John Shaw, Select-O-Hits
DJ Spin
4:30 – 5:45 pm
Internet Killed the Radio Star – Online MarketingA1
Online is where it’s at. We hear stories every day of bands catapulted to prominence without traditional methods of promotion and marketing. How can you grow your band online? Speakers:
Lori Donovan, Fourth Leaf Company
Kate Bradley, Outlandos Music
Chip Eagle, Dirty Linen
Trish Laskey, Fancue
9:00 pm - Until
NewWorks Showcases (local venues)
Sunday, August 30
10 – noon
Oral History: Legendary Stax/Volt soul-singer
/songwriter/producer William BellM3
Guided by
Allison Fensterstock Journalist
Invest in the future.
Meet the people who make things happen.
Make the contacts that count.
All in the grand old city whose very name is synonmous
with good music and good times...
NEW ORLEANS
